With several months of import data, it looks like 2020 is another year of lower demand for most pineapple products. Fresh, canned, and juice categories all show slight to modest negative YOY growth; frozen pineapple has seen higher demand, but this category is still very small in volume compared the others.
Domestic consumption of fresh pineapple may have hit a ceiling near 8.0 pounds per capita. Annual consumption was 7.8 pounds per capita in 2018, nearly the same as in 2017, and declined slightly in 2019 to 7.6 pounds. Consumption in 2020 may drift lower, as imports during Jan-Apr were down 11 percent.
Per capita consumption of canned pineapple held steady in 2019 from 2018 at around 2.0 pounds. Imports this year, however, were down 2 percent from the first four months of 2019.
Juice consumption dropped sharply after 2017, when high prices and poor juice quality nudged consumers away from pineapple. Per capita consumption fell from 0.2 gallons, where it had been steady for around eight years, to just over 0.1 gallon in 2018. Consumption in 2019 held very close to 2018’s level, but 2020 imports of pineapple juice concentrate for Jan-May were down 3 percent YOY. NFC pineapple juice imports, on the other hand, were up 3 percent from Jan-May 2019, but the U.S. imports almost four times as much concentrated pineapple juice as NFC.