Market Study: An Intro to CBD

Updated October 2021

Cannabidiol (CBD), a compound extracted from hemp and cannabis, is being touted as one of the top health-oriented ingredient trends in the food and beverage industry. But what exactly is it? Why all the craze? And what is the regulatory landscape surrounding its use?

We answer these questions and more, so that you don’t have to.

In this study we condense and summarize our accumulated intelligence and provide an introduction to the fast-growing market for CBD as a new ingredient in mainstream food and beverage product development.

A peek inside this report:

  • Introduction to CBD
  • Differences between CBD, Hemp, and Cannabis
  • Regulatory environment
  • Supply and demand fundamentals
  • Usage in the food and beverage industry
  • Supply chain dynamics
  • Marketing and pricing

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