“Money is the best fertilizer” and “the cure for high prices is high prices” may sound like commodity clichés, but they are not mere truisms. Ingredient markets will eventually return to these rules, as we often remind our clients.

But these rules often seem reversed for the vanilla market, where price shifts can have counterintuitive effects. This ingredient is a challenge for all players, whether growers, processors, or end users, but understanding vanilla’s supply cycle and pricing dynamics can help demystify this market.

A peek inside this report:

• What Is Vanilla?
• The Art of Growing Vanilla
• Vanilla Cultivation North & South of the Equator
• Vanilla Growing Calendars & Terminology
• Madagascar’s Central Position in the Vanilla Industry
• Vanilla Market Dynamics
• Weather & Politics
• High Prices & Supply
• A Look at U.S. Demand

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