Consumers across the world are indisputably paying more attention to genetically modified ingredients. A recent global survey put the topic of GMOs among the top five consumer concerns about their food supply. However, despite most consumers theoretically preferring GMO-free food, not every consumer is willing to pay the premium that goes hand in hand with the GMO-free label.
As a manufacturer, it can be difficult to assess if the move to GMO-free products will provide a good return on investment, as non-GM ingredients could significantly increase costs. In this report, we analyze the different factors to consider when making this decision.
This study includes one hour of our experts’ time for a personalized review session to discuss our conclusions in depth.
A Peek Inside This Report:
Impact of Age, Gender, Race, and Political Affiliation
in Buying Decisions
Role of Education and Income
Will Demographics Support Increased Demand
for GMO-Free Foods?
How Much Are Consumers Willing to Pay for GMO-Free?
Consumer Behavior in the Grocery Store
Acceptance of Pricing Premiums
Impact of Labeling Laws
The Cost of Using Non-GM Ingredients
Impact on Cost Per Unit
Price Differentials (View Sample Tables Below)
Non-GM Ingredient Options
Starch and Maltodextrin
Additional Transportation and Manufacturing Costs
Potential Cost Increases
Impact of Plant Location
Options for Avoiding Contamination
Options for Labeling
The Cost of Using Non-GM Ingredients: Sample Tables (Click to View)
Price: US$ 7,500 New Customers | US$ 5,000 Current Customers
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