STUDY: THE GMO-FREE GAMBLE

Could Switching to Non-GM Ingredients Pay Off?

Consumers across the world are indisputably paying more attention to genetically modified ingredients. A recent global survey put the topic of GMOs among the top five consumer concerns about their food supply. However, despite most consumers theoretically preferring GMO-free food, not every consumer is willing to pay the premium that goes hand in hand with the GMO-free label.

As a manufacturer, it can be difficult to assess if the move to GMO-free products will provide a good return on investment, as non-GM ingredients could significantly increase costs. In this report, we analyze the different factors to consider when making this decision.

This study includes one hour of our experts’ time for a personalized review session to discuss our conclusions in depth.

A Peek Inside This Report:

  • Demographic Analysis
    • Impact of Age, Gender, Race, and Political Affiliation
      in Buying Decisions
    • Role of Education and Income
    • Will Demographics Support Increased Demand
      for GMO-Free Foods?
  • How Much Are Consumers Willing to Pay for GMO-Free?
    • Consumer Behavior in the Grocery Store
    • Acceptance of Pricing Premiums
    • Impact of Labeling Laws
  • The Cost of Using Non-GM Ingredients
    • Impact on Cost Per Unit
    • Price Differentials (View Sample Tables Below)

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  • Non-GM Ingredient Options
    • Sweeteners
    • Starch and Maltodextrin
    • Oils
    • Flour
    • Other Ingredients
  • Additional Transportation and Manufacturing Costs
    • Potential Cost Increases
    • Impact of Plant Location
    • Options for Avoiding Contamination
  • Labeling Laws
    • Current Standards
    • Options for Labeling
    • Possible Exemptions

The Cost of Using Non-GM Ingredients: Sample Tables (Click to View)

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Price: US$ 7,500 New Customers | US$ 5,000 Current Customers

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