Market Education
What Is Market Education?
McKeany-Flavell’s experts have more than two hundred years of experience in the food and beverage industry. Use us! Tapping into our expertise helps you make informed decisions, saving you time and money. We have educated buyers and sellers at all levels of the food and beverage industry. Our in-depth historical and technical perspective combined with current market insight helps our seminar participants gain a deeper understanding of the factors affecting their jobs and the company bottom line.
New to your company or position? Consider signing up for one of our industry-acclaimed 101 seminars.
Market Education Categories
Available Seminars

Strategic Sourcing 101
READ MOREStrategic Sourcing 101
Our Strategic Sourcing seminar provides comprehensive coverage of key topics new procurement professionals must know. This course becomes even more powerful when your team takes it together and shares their challenges and solutions to difficult issues as well as exciting opportunities and new strategies. We will construct a targeted seminar for your team based on participant knowledge and background to facilitate creative thinking and develop the team’s skills.

Sweeteners 101
READ MORESweeteners 101
Our Sweeteners 101 seminar offers comprehensive coverage of the North American sweeteners market, including the impact of Mexican sugar on U.S. sugar producers and consumers. This two-day seminar is an invaluable introduction to the industry. Commodity veterans benefit from this seminar as well, examining market trends and fundamentals and discussing market intelligence with industry experts. Based on participant knowledge and background, we can construct targeted seminars to provide the most beneficial information.

Sugar 101
READ MORESugar 101
Focusing on domestic and world sugar supply, demand, and market forces, Sugar 101 explores the dynamics of the U.S. sugar industry and examines the interplay of the U.S. and Mexican sugar industries. The seminar also explores the global sugar market, from supplier and consumer perspectives.

Wheat Flour 101
READ MOREWheat Flour 101
Flour is a fundamental ingredient in many products, and understanding how the U.S. wheat market functions both at home and as part of the global supply is key to keeping on top of pricing. Learn how the wheat and flour markets have evolved and what to expect going forward.

Cocoa & Chocolate 101
READ MORECocoa & Chocolate 101
Our Cocoa and Chocolate 101 Seminar is a comprehensive look at the cocoa and chocolate industry and is an excellent introduction to the cocoa world. Commodity veterans benefit from the discussion of market trends and fundamentals and market intelligence commentary from industry experts. Based on participants’ knowledge and background, we can construct targeted seminars that provide the most beneficial information.

Edible Oil 101
READ MOREEdible Oil 101
The U.S. is a top producer of edible oils, from soybean to cottonseed and more, but learning the ins and outs of so many markets can be challenging. Our Edible Oils 101 seminar will bring you up to speed about domestic market factors, global edible oils competition, and consumption trends to watch.

Corn Sweeteners 101
READ MORECorn Sweeteners 101
The U.S. corn sweetener market represents more than 45 percent of total caloric sweetener consumption domestically and is an important exporter, as well. The industry is adept at evolving to take advantage of new product trends, such as ethanol, but sometimes leaves customers feeling unsure of true market forces. Our seminar explains this industry, its leading domestic and global players, and explores consumption and ingredients trends to watch. Our Corn and Corn Sweeteners 101 seminar provides comprehensive coverage of the North American cornstarch derivatives market, including the influence of corn supply and demand on downstream sweetener pricing, consumer perception of corn sweeteners, and global changes in the corn products market.

More Information
READ MORESeminars
For more information regarding our available seminars, please fill out the form below & one of our representatives will contact you.
Webinars
One of the many ways McKeany-Flavell keeps clients up to date on commodity and ingredient market dynamics is with topical and timely webinars. Lasting from 30 minutes to an hour, our webinars offer a quick and convenient means of getting up to speed on the factors that will ultimately impact ingredient pricing. Market topics covered include corn, soybeans and soybean oil, sugar, cocoa and chocolate, dairy, and energy. Special, one-time webinars explore topical market situations. All webinars are recorded for clients unable to attend the scheduled presentation, giving them the ability to watch at their convenience. Webinar access is included with every consulting package and is a component of our basic IQ subscription services.
For more information or to purchase past webinars, please contact us.