Consumers across the world are indisputably paying more attention to genetically modified ingredients. A recent global survey put the topic of GMOs among the top five consumer concerns about their food supply. However, despite most consumers theoretically preferring GMO-free food, not every consumer is willing to pay the premium that goes hand in hand with the GMO-free label. As a manufacturer, it can be difficult to assess if the move to GMO-free products will provide a good return on investment, as non-GM ingredients could significantly increase costs. In this report, we analyze the different factors to consider when making this decision.